Blaze Editorial Content        
Seasons 16-18
Role: Brand and Content Direction
Images by Caro Paulette, Liz Seabrook and Jure Šajn

From mid 2015 to late 2018, I created, produced and managed Blaze and Beryl’s content, including their blog and newsletters. I also launched the interview series ‘Characters’, focused on people living and cycling in cities. ‘Tips’ was a quarterly digital series aimed to facilitate and encourage people to take on urban cycling with easy practical advice. Its opening issue, ‘Winter’, launched under the Blaze brand, was the most popular piece of original content of its season.