Blaze Packaging         Seasons 15-16 / 17-18
Role: Design and Production Direction
Laserlight design: James McNaught
Burner design: Rūta Paškevičiūtė, Alberto Serna
Upon joining Blaze, I led the packaging redesign of their flagship product, Laserlight. The aim was to create a more coherent and premium look that reflected its above-the-market quality as well as the brand’s refreshed visual style

Subsequently, an expanding offering of bike lights equally required a new line of packaging. This needed to be more retail-focused, showcasing the products and their key features. We created a solution that was understated in its design but contained all the essential elements, making the lights celebrated centrepieces.