Blaze Window and POS           Season 1617
Role: Brand and Creative Direction
Agency: frank agterberg/bc


I oversaw the creative process and production of Blaze’s POS and window displays. For seasons 16-17, we devised a simple and effective concept in collaboration with frank agterberg/bca using mirrors to reflect the Laserlight onto shop’s walls. The POS was also part of a window display where the laser projection shone onto the pavement outside stores to draw passersby’s attention.

The display was installed at tokyobike, Brompton and Temple Cycles London stores, as well as at retail partners shops in Paris and Montreal during peak bike lights selling season.